For every household to use the Water Life Series,
a life enriched with minerals.
That is our goal.
Bringing Nature Back to the Earth,Love and Health to People.
Morita Mineral, developed by our technical advisor.
From 2009 to the present day, we have provided Club Eco Water’s proprietary server water, based on Morita Mineral, to a total of approximately 180,000 households.
This journey, which began in 2009, has been an extremely valuable one for us, and the many messages of appreciation we have received have given us great confidence and invaluable experience.
Club Eco Water’s server water contains the “trace elements” and “energy” inherent in Morita Mineral, contributing not only to your own peace of mind, beauty, and health, but also to those of your entire family, and to a richer way of living.
In addition, each product in the Water Life Series, developed based on Morita Mineral and the concept of maintaining health, has been highly evaluated and supported by many customers.
Looking ahead, we will continue to promote the development of professional-use products for food, agriculture, fisheries, livestock farming, and wastewater treatment, and we are confident that spreading these products worldwide will contribute to improvements in the global environment, including environmental and soil pollution.
We firmly believe that Morita Mineral may one day—even if only in a small way—have the power to change the world.
It is because we cherish Morita Mineral and have confidence in its effectiveness that we have come to hold such ambitious aspirations.
With the theme “Bringing Nature Back to the Earth, Love and Health to People,” we will continue to expand this circle of harmony through grassroots efforts, together with the many people who understand and support Morita Mineral.
CLUB ECO WATER Co., Ltd.
Satoshi Shimada, Representative Director
Sharing real experiences. That is our work.
To build a network of 100,000 active business partners and a user base of one million customers, we began by spreading the word through personal connections and word of mouth, starting with the first step of building a user base of approximately 30,000 households.
By experiencing the excellence of the Water Life Series firsthand as users themselves, and by making full use of person-to-person connections through word of mouth, business partners are able to spread the Water Life Series nationwide and build the market, while receiving appropriate returns for their efforts. We will continue to support these business partners.
Building on the foundation of the 30,000-household user base that marked this initial goal, we established Potapota Club in 2015 and moved on to the second step, so that more people could gain a deeper understanding of the power and quality of the Water Life Series.
Going forward, with Potapota Club at the center, we will expand boldly toward the open market, building a nationwide user base of 300,000 households and one million people for the Water Life Series. Alongside this growth, we will continue to offer a variety of limited services from Club Eco Water that we sincerely hope will delight these one million users.
From Japan to overseas, and then to the entire world.
To the business partners who helped build the market from zero, and to the one million users.
Club Eco Water will continue to provide health of the body, mind, and beauty.
Product Concept Everything Has Meaning.
Pursuing the Ideal Water
For all living things, water is the most fundamental substance.
In our pursuit of the water we seek, we focus on three key points: mineral balance, purification, and sterilization, and we hope many people will understand the importance of each.
Purification
It is extremely difficult for ordinary water purifiers to remove invisible organic matter and impurities dissolved in tap water. While purifiers that use high-performance reverse osmosis membranes can do so, they also remove minerals and other substances that are beneficial to the body.
Our server water works by collecting invisible organic matter and impurities dissolved in water and forming them into larger substances, which can then be reduced using high-performance ceramic and zeolite filters of approximately 0.5 microns. Most importantly, minerals and other substances essential to the body are smaller than 0.5 microns, so they are not removed by the filters.
Sterilization
Third-party testing has shown that Morita Mineral has the power to reduce foodborne bacteria and pyogenic bacteria. To provide safe and reliable water, the power of minerals is indispensable.
Mineral Balance
Various minerals (trace elements) should originally be obtained from foods and ingredients, yet modern lifestyles do not allow us to consume sufficient quantities or quality of minerals.
The mineral water we propose is a mineral balance water that contains more than 30 types of minerals in a well-balanced composition.
We believe that daily intake of Morita Mineral is necessary to maintain good health.
Let us introduce Shigeyoshi Morita, a chief technical adviser of CULB ECO WATER Co., Ltd.
Morita has been captivated by minerals for over 40 years, ever since he discovered their "germ-inhibiting power" and "water-purifying properties." As a farmer by background, Advisor Morita became acutely aware of the issues arising from modern agricultural practices. These included the "contamination of food due to forced cultivation and chemical substances," the "overuse of food additives" driven by changes in food distribution and consumer tastes, and the "combined pollution of rivers" and "destruction of the global environment" caused by factory wastewater and surfactants.
At that time, he embraced the philosophy: " Nature for the Earth, love and health for people.
" For Morita, humanity is a part of the Earth, and from a global perspective, humans are just one form of microbe. Since microbes are vulnerable to chemical substances, Morita recognized that these problems lead to a "weakened immune system in humans." This realization fueled his dedication to research and development, aiming to solve these issues through the power of minerals.
Morita was further inspired when he encountered a simple filtration system in Korea. He instinctively knew that by adding "minerals" to household tap water, this system could effectively remove harmful substances like chlorine and replenish trace elements, thereby contributing to the health of the entire family. Around the same time, he met a doctor who emphasized the importance of minerals for the human body. With the support of the doctors he met, Morita focused on researching and developing mineral supplements for drinking water. This work eventually revealed that a well-balanced mineral composition, including trace elements, could significantly aid in the treatment of modern diseases. His intuition was right!
However, widespread adoption of these ideas proved challenging, and Morita became increasingly concerned about public health. It was at this crucial moment that he met Mr. Kajimoto, the representative of Club Eco Water Co., Ltd., in what seemed to be a fateful encounter.
Mr. Kajimoto, who was engaged in the health industry, was also in search of a lifelong mission—something that could bring smiles to the faces of entire families. When he first visited Morita’s company, he was deeply moved by the philosophy displayed on the office wall. This philosophy, "Nature for the Earth, and love and health for people," was not only Morita’s guiding principle for over 30 years but also the current corporate philosophy of Club Eco Water.
Morita has a favorite saying: "Health is about balancing what goes in and what comes out." He believes that if you consume good things, your body will become healthy. Conversely, consuming bad things will inevitably harm your body. The same principle applies to plants; good water fosters healthy growth. Insects avoid consuming anything toxic, but humans often eat things even insects won’t touch.
Morita rarely reads books, stating firmly that he dislikes letting preconceived notions cloud his judgment. He trusts what he sees with his own eyes, even if it means taking a longer, more winding path, and he diligently studies the phenomena occurring in the present. His passion for research is evident, especially when he makes a new discovery—his happiness shows clearly on his face.
Currently, Morita is deeply involved in agricultural education, focusing not just on banning "pesticides" and "food additives," but on using the power of minerals to detoxify and remove harmful substances, with the goal of enhancing the human immune system. As the Chief Technical Advisor of Club Eco Water, he will continue to convey the importance of minerals and why they are crucial now, while remaining dedicated to his mineral research.
