The goal of our company is to have every household use the Water Life Series.
Nature for the Earth, love and health for people.
“Morita Mineral” that our technical adviser developed
Since 2009, we have provided about 90,000 households with Club Eco Water’s server water, based on Morita Mineral. The journey we have undertaken since 2009 has been incredibly valuable to us, and the numerous enthusiastic responses from our customers have given us great confidence and experience.
Club Eco Water’s server water, enriched with the "trace elements" and "energy" of eco-minerals, contributes to the safety, beauty, health, and overall well-being of not only you but also your entire family.
Additionally, each product in the Water Life Series, developed with the principles of Morita Mineral and health maintenance, has been highly evaluated and supported by many customers. Moving forward, we will continue to develop and promote commercial products in fields such as food, agriculture, fisheries, livestock, and wastewater treatment. We believe this will contribute to the global environment and help address issues related to environmental and soil contamination. We are confident that Morita Mineral will "change the world," even if only a little, someday.
We hold this bold vision because we deeply believe in the value of Morita Mineral and are confident in its efficacy.
Guided by the theme "Nature for the Earth, love and health for people," we will continue to expand this initiative like a grassroots movement with those who appreciate the benefits of Morita Mineral.
CLUB ECO WATER Co., Ltd.
Satoshi Shimada, President
Our job is to share the experience with customers.
To build a network of 10,000 active business partners and a market of one million loyal users, we took the first step by establishing a user base of approximately 30,000 households, spreading the word through the power of personal connections and word-of-mouth.
As a user yourself, you can experience the excellence of the "Water Life Series," while simultaneously leveraging human connections to expand the "Water Life Series" nationwide through word-of-mouth, helping to build the market. We will continue to support business partners who can benefit from this process.
With the foundation of the 30,000-household user market, which was our initial goal, we launched the Potapota Club in 2015 as we moved to the second step: to deepen the understanding of the power and quality of the "Water Life Series" among even more people.
Going forward, we will make bold moves to expand into the open market, centering around the Potapota Club, aiming to grow the "Water Life Series" user base to 300,000 households and one million users nationwide. Alongside this expansion, we will continue to offer a variety of exclusive services from Club Eco Water that will truly delight this community of one million users.
From Japan to overseas, and eventually to the entire world… Club Eco Water will continue to offer health for the body, mind, and beauty to the business partners who helped build the market from scratch and to the one million loyal users.
Every Product Concept Has a Purpose
In Pursuit of Water Our Cells Crave
Water is the most essential substance for all living things. When it comes to the water our cells crave, we focus on three key aspects: "Mineral balance," "Purification," and "Disinfection." Our goal is to help people understand the importance of these factors.
Purification
It is challenging to remove organic matter and impurities from tap water, especially when they are too small to be detected by standard home purifiers. While purifiers with high-performance reverse osmosis membranes can remove these impurities, they unfortunately also strip away beneficial substances like minerals.
Our server water, however, uses an oxygen catalyst to aggregate and enlarge these organic matter and impurities, making them easier to filter out with a high-performance 0.5 μm filter. The best part is that beneficial minerals, which are smaller than 0.5 μm, are not removed in this process.
Disinfection Power
Independent third-party test data has shown that minerals have the ability to eliminate food poisoning bacteria and harmful germs such as Salmonella and Shigella. The power of minerals is crucial for providing safe and secure water.
Mineral Balance
While we primarily obtain minerals (trace elements) from food, modern diets often fail to provide the necessary quantity and quality of these minerals.
Ordinary mineral water typically contains only four elements: calcium, sodium, potassium, and magnesium. However, our product is a balanced water. In other words, we offer well-balanced mineral-enriched water that includes not just these four elements, but also more than 30 other minerals.
We believe that daily intake of Morita Mineral is essential for maintaining the health of your body.
Let us introduce Shigeyoshi Morita, a chief technical adviser of CULB ECO WATER Co., Ltd.
Morita has been captivated by minerals for over 40 years, ever since he discovered their "germ-inhibiting power" and "water-purifying properties." As a farmer by background, Advisor Morita became acutely aware of the issues arising from modern agricultural practices. These included the "contamination of food due to forced cultivation and chemical substances," the "overuse of food additives" driven by changes in food distribution and consumer tastes, and the "combined pollution of rivers" and "destruction of the global environment" caused by factory wastewater and surfactants.
At that time, he embraced the philosophy: " Nature for the Earth, love and health for people.
" For Morita, humanity is a part of the Earth, and from a global perspective, humans are just one form of microbe. Since microbes are vulnerable to chemical substances, Morita recognized that these problems lead to a "weakened immune system in humans." This realization fueled his dedication to research and development, aiming to solve these issues through the power of minerals.
Morita was further inspired when he encountered a simple filtration system in Korea. He instinctively knew that by adding "minerals" to household tap water, this system could effectively remove harmful substances like chlorine and replenish trace elements, thereby contributing to the health of the entire family. Around the same time, he met a doctor who emphasized the importance of minerals for the human body. With the support of the doctors he met, Morita focused on researching and developing mineral supplements for drinking water. This work eventually revealed that a well-balanced mineral composition, including trace elements, could significantly aid in the treatment of modern diseases. His intuition was right!
However, widespread adoption of these ideas proved challenging, and Morita became increasingly concerned about public health. It was at this crucial moment that he met Mr. Kajimoto, the representative of Club Eco Water Co., Ltd., in what seemed to be a fateful encounter.
Mr. Kajimoto, who was engaged in the health industry, was also in search of a lifelong mission—something that could bring smiles to the faces of entire families. When he first visited Morita’s company, he was deeply moved by the philosophy displayed on the office wall. This philosophy, "Nature for the Earth, and love and health for people," was not only Morita’s guiding principle for over 30 years but also the current corporate philosophy of Club Eco Water.
Morita has a favorite saying: "Health is about balancing what goes in and what comes out." He believes that if you consume good things, your body will become healthy. Conversely, consuming bad things will inevitably harm your body. The same principle applies to plants; good water fosters healthy growth. Insects avoid consuming anything toxic, but humans often eat things even insects won’t touch.
Morita rarely reads books, stating firmly that he dislikes letting preconceived notions cloud his judgment. He trusts what he sees with his own eyes, even if it means taking a longer, more winding path, and he diligently studies the phenomena occurring in the present. His passion for research is evident, especially when he makes a new discovery—his happiness shows clearly on his face.
Currently, Morita is deeply involved in agricultural education, focusing not just on banning "pesticides" and "food additives," but on using the power of minerals to detoxify and remove harmful substances, with the goal of enhancing the human immune system. As the Chief Technical Advisor of Club Eco Water, he will continue to convey the importance of minerals and why they are crucial now, while remaining dedicated to his mineral research.
