It Is for Your Skin 5 to 10 Years from NowChoosing What's Truly Best for you
Rather than simply relying on quick-acting remedies akin to prescriptions in today's beauty environment, the purpose of the Water Life Series® is to nurture the foundational strength of your skin through a well-balanced approach. It's about providing care that truly delights the skin.
President Yoshizaki, who worked as a beauty distributor and is the representative of NATURAL Co., Ltd., often noticed a concern among many women he encountered in his work: ‘Why is it that, despite using cosmetics to enhance their beauty, so many women suffer from rough hands and irritated skin?’ She began to wonder, Is there a difference between what is 'truly good’ and what simply 'sells well and is popular'? ’I want to create something that is genuinely good’… ’I want to make something authentic.’ Driven by this aspiration, he founded Natural Co., Ltd. in 1995."
In 2011, we encountered 'Morita Mineral,' a mineral balanced water.
With its rich mineral balance, closely resembling natural spring water, we decided to create cosmetics using this water.
Typically, purified water is the base for most cosmetic formulations.
However, switching to mineral-balanced water might seem simple at first glance, but adjusting and stabilizing it against color changes proved challenging.
Using a unique method, we've incorporated over 30 types of ionized minerals, essential for beauty and health, into our skincare products.
The Water Life SeriesR offers a skincare experience enriched with these vital minerals.
Point 1Minerals (Extracted from rocks)
Water that Nourishes Your Skin
Hot springs are beloved by people around the world.
Among the various features of hot springs, what they all have in common is water with a well-balanced mineral composition.
The base water is extracted from specific ores containing a diverse range of minerals using a unique method.
This water, often referred to as "beauty water," is formulated with over 30 types of ionized minerals.
Calcium, Sodium, Potassium, Magnesium, Iron, Copper, Zinc, Manganese, Aluminum, Nickel, Vanadium, Silicon, Phosphorus, Chromium, Titanium, Fluorine, Cobalt, Lithium, Strontium, Iodine, Germanium
※Additionally, it contains numerous other trace elements.
POINT 2Natural (Naturally Derived Extract)
Enhancing Beauty Ingredients Tailored to Each Product
For example...
Hibiscus (Hibiscus Leaf Extract) (Hibiscus Flower Extract)
Also referred to as natural plant-derived hyaluronic acid, this versatile ingredient offers skin brightening benefits and hair repair properties.
※Included in: Moist Lotion, Shampoo, All-in-One, Peeling Pack, etc.
Rosemary (Rosemary Leaf Extract)
A herb with antibacterial, antioxidant, and anti-inflammatory properties, making it perfect for beauty care. It’s also recommended for sensitive skin.
※Included in: Moist Lotion, Cleansing, Refreshing Mask Sheets, etc.
Rose (Hybrid Rose Flower Extract) (Rosa Rugosa Extract)
Addresses dullness with its anti-glycation properties and shows promising results for improving skin's elasticity. Also effective in repairing UV damage to both the skin and hair.
※Included in: Hair treatments, Peeling Pack, Face Foam, etc.
Argan Oil (Argania Spinosa Kernel Oil)
With antioxidant power 20 times that of Vitamin E, it's ideal for anti-aging care, it exhibits excellent emollient effects.
Emollient effect: Helps retain moisture in the skin by reducing water loss, keeping the skin hydrated and soft.
※Included in: Moist Lotion, Clay Pack, Grace Cream, etc.
It means that the original raw material of naturally derived ingredients is natural. The term 'original raw material' refers to substances that exist in the natural world (plants, animals, fish), etc. The original raw materials do not include mineral oils, silicones, synthetic polymers, synthetic preservatives, or synthetic additives.
※What is the 'original raw material'?
It refers to substances synthesized from natural plants.
Example) Cocoyl glutamic acid TEA contained in CEW shampoo: Cocoyl glutamic acid = derived from natural coconut, molasses: TEA = synthetic
In general, 'carry-over ingredients' refer to substances that are added to maintain and stabilize the quality of raw materials or ingredients. These are components that may not exhibit their effects in the final product. Examples of carry-over ingredients include alcohol stabilizers, antioxidants, and preservatives, which help prevent decay and deterioration of the raw materials or ingredients.
At WLS, carry-over ingredients are continuously transitioned to naturally derived ingredients.
Point 3Simple (Additive-Free Formula)
What’s not environmentally friendly can’t be gentle on your skin
Synthetic FragrancesSynthetic ColorantsTar DyesUV AbsorbersParabensPetroleum-Based Synthetic Surfactants
Not used
Water Life Series®
Highlights
〜Pursuing the Golden Balance that Delights the Skin〜
Let's embrace every day with the golden balance that delights your skin!
Water Life Series®